I enjoy reading Seth Godin’s blog regularly. He recently had a few posts that are relevant to HEY.
In a post entitled “Bear Shaving” he discusses approaches that deal with the symptoms rather than the cause. In the world of physical movement, stretching deals with the symptoms, not the cause of the muscular imbalance. http://sethgodin.typepad.com/seths_blog/2009/08/bear-shaving.html
HEY certainly falls into the category of initiating! http://sethgodin.typepad.com/seths_blog/2009/07/the-initiator.html
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